{"title":"Cervical pillows","description":"\u003cp\u003eThe memory foam cervical line that has already performed well in your store: White, Grey, Star, and SleePyllow.\u003c\/p\u003e","products":[{"product_id":"cuscino-cervicale-bianco","title":"Memory Foam Cervical Pillow — White","description":"\u003cp\u003e\u003cstrong\u003eBestseller SleePyllow.\u003c\/strong\u003e The white cervical pillow chosen by those who want stable support without complications.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eSlow-recovery memory foam — adapts to neck and shoulders\u003c\/li\u003e\n\n\u003cli\u003eErgonomic profile designed to reduce nocturnal tension\u003c\/li\u003e\n\n\u003cli\u003eWhite color, clean look in the bedroom\u003c\/li\u003e\n\n\u003cli\u003eIdeal as the basis of your sleep routine (then silk pillowcase + sleep mask)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e side\/back sleepers seeking consistent cervical alignment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e higher edge under the neck. Give your body 2–3 nights to adapt.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePair with:\u003c\/strong\u003e Silk Pillowcase, Sleep Mask, Pillow Spray — the same winning set pattern (Slip \/ Brooklinen).\u003c\/p\u003e","brand":"SleePyllow","offers":[{"title":"White","offer_id":54003952419143,"sku":"14:200003699#Pillow","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8053\/8439\/files\/WhatsApp_Image_2026-07-21_at_21.27.12.jpg?v=1784667191"},{"product_id":"cuscino-cervicale-stella","title":"Star Cervical Pillow — Memory Foam","description":"\u003cp\u003e\u003cstrong\u003eStar shape, serious support.\u003c\/strong\u003e Slow-rebound memory foam with a silhouette that cradles the neck and shoulders.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eStar design — multi-angle support\u003c\/li\u003e\n\n\u003cli\u003eSlow-rebound memory foam to adapt to your body\u003c\/li\u003e\n\n\u003cli\u003eDesigned for those who change positions during the night\u003c\/li\u003e\n\n\u003cli\u003eOne of the most recognizable pieces in the SleePyllow catalog\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e those who want a neck pillow that's \"different\" from the classic rectangle, without sacrificing support.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConversion tip:\u003c\/strong\u003e show before\/after neck tension + pairing with an eye mask for a complete ritual.\u003c\/p\u003e","brand":"SleePyllow","offers":[{"title":"White","offer_id":54009645105479,"sku":"14:173#White","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Light gray","offer_id":54009645138247,"sku":"14:10#Light Gray","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":54009645171015,"sku":"14:29#Black","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8053\/8439\/files\/WhatsApp_Image_2026-07-21_at_21.23.00.jpg?v=1784667024"},{"product_id":"cuscino-cervicale-grigio","title":"Memory Foam Cervical Pillow — Grey","description":"\u003cp\u003e\u003cstrong\u003eGrey version of our best-selling neck pillow.\u003c\/strong\u003e Same memory foam support, darker and more discreet aesthetic.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eAdaptive memory foam for neck and cervical spine\u003c\/li\u003e\n\n\u003cli\u003eErgonomic profile for more stable sleep\u003c\/li\u003e\n\n\u003cli\u003eGrey finish — minimal, brand-ready\u003c\/li\u003e\n\n\u003cli\u003ePerfect if you prefer dark neutral tones\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it converts:\u003c\/strong\u003e it's the same core product as winning sleep stores: a pillow with a clear benefit (less tension, more rest).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePair with:\u003c\/strong\u003e Sleep Beauty Set (pillowcase + eye mask) or Travel Kit.\u003c\/p\u003e","brand":"SleePyllow","offers":[{"title":"Dark grey \/ 45x70","offer_id":54009729089863,"sku":"14:200006155;5:201298992","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"Light gray \/ 45x70","offer_id":54009729122631,"sku":"14:200006151;5:201298992","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8053\/8439\/files\/WhatsApp_Image_2026-07-21_at_21.25.12.jpg?v=1784666965"},{"product_id":"cuscino-cervicale-sleepyllow","title":"Memory Foam Cervical Pillow — SleePyllow","description":"\u003cp\u003e\u003cstrong\u003eThe SleePyllow signature cervical pillow.\u003c\/strong\u003e Slow-recovery memory foam to align neck and shoulders — the brand's centerpiece.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eAdaptive cervical support all night long\u003c\/li\u003e\n\n\u003cli\u003e\"Cool\" sensation \/ more comfortable rest\u003c\/li\u003e\n\n\u003cli\u003eIdeal base for silk pillowcase + sleep mask (winning brands' pattern)\u003c\/li\u003e\n\n\u003cli\u003eClear message: less tension, more continuous sleep\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended routine:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\n\u003cli\u003eSleePyllow Cervical Pillow\u003c\/li\u003e\n\n\u003cli\u003eSilk pillowcase\u003c\/li\u003e\n\n\u003cli\u003eSleep mask\u003c\/li\u003e\n\n\u003cli\u003eOptional: Pillow spray + Muscle Therapy Gun before sleep\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"SleePyllow","offers":[{"title":"Blue \/ 62x41x12 cm","offer_id":54009804095815,"sku":"14:365458#blue;5:201298991#62x41x12cm","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Light gray \/ 62x41x12 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